Cool it was created to bring awareness and assist communities in need.

The message of “Cool It” is that of love, unity and peace.

The idea of creating a culture and movement was also at the forefront while initiating the project.

The goals of “cool it” are simply to create a positive atmosphere for the culture from which ideas can flow to further output, whether it be musical, visual or physical product.

In life we face challenges everyday, but remember, if you get angry, never act immediately. Cool it, reassess the situation and then make a choice. For a better world.